The uniqueness of AAAP lies in the clarity of our vision which is the staunch belief in the power of an individual. Each individual holds the power to initiate change. The essence of behavioral change in the society is the change of mindset of every single person that constitutes it. At Aaap, we believe we can bring out that essence through mass media campaigns, where we can contribute to affect the mindsets of tens of hundreds of people; making them aware of the power they hold in each of their individual capacities and ultimately bring a bigger change that would benefit the entire society. The key to bringing this positivity as a whole is one single unit, the individual. And we are the ones to bring that awareness to the grass root level.